🎉 72% Decrease in Page Load Times & Updates on User Experience

Scrolller Weekly Update November 26th, 2021

Nov 26, 2021

Intro

Hello and Welcome to our weekly update. This week's main highlights are Planned Updates for Scrapper, resolving drop in ad views, and our priorities to enhance user experience.

First look into Scrolller Recommendations:

To provide our users with the content they love, Scrolller has been working on its content recommendation system. With this new feature, Scrolller will suggest to our users the content that might interest them. In order to make this system perfect, we need volunteers users that might want to try this new system and validate the suggestion it produces. Your help will allow us to fine-tune this system, to produce more accurate suggestions. Click on the image or GO HERE to signup for the first look in Scrolller's content recommendation system.

User Highlight

Our users share their love for Scrolller by sharing their feedback about our service and by being open about their pain points. As a company with User-Driven Development Focus, we welcome this feedback and make sure to prioritize this.

User Feedback

This week's user highlight goes to "LOLMAUS". The summary of user feedback is as follows:

When will video controls be implemented? This was one of the first feature requests ever and I've been thinking about unsubscribing due to the fact that I feel Scrolller team/leadership ignores real user needs.

Scrolller's Action

"LOLMAUS"

We are really sorry you feel that way. We are now prioritizing this feature. We are low on development resources and providing faster hosting was our primary concern. Now that we got our hands a little free, we will be working on these features. What good are controls for videos when the video itself fails to load on Scrolller, right? Give us 3 months and we will prove to you that we are super fans of Scrolller as well and we only want what is best for our users, nothing less.

If you would like to share any feature feedback and contributions, don't hesitate to let us know. We greatly appreciate you taking valuable time to offer us feedback and support us on this journey towards building Scrolller.

Go Here to help us with Scrolller Features testing.

User Experience

308735 → 313641

Deprioritizing User Account Growth Chart

Moving forward Scrolller will not be posting the user account growth chart. We realized that User Account growth is not an actual measure of user experience. Since the company focus has now shifted towards providing a quality service to our users. We only want to highlight the stuff that really shows what progress we are making in this regard. User experience metrics are helping us understand our users, their pain points, and what does end-user experience looks like on Scrolller.

Going forward we will be sharing how Scrolller has improved for our users over time.

User Experience Metrics

The deeper we started to track the user experience metrics, the more we learned about what a good user experience actually looks like on Scrolller. Our goal is to make Scrolller a go-to place for every content lover on the globe.

The Scrolller team is fully focused on improving the website for our users. Our top priorities are now removing unnecessary complexity, Improving communication with users, faster loading times, and incentivizing users for their effort on Scrolller.

Average Page Load Time

The most relevant metric that shows the true user experience on web browsing is the page load time. We identified that over 3 seconds of page load time was a bad user experience. Since we implemented cache and started to serve content via faster servers. Our page load time has drastically improved from previous months. Following are the average page load times for this month compared to last month:

October:
- Average Page Load Time: 2.17 Seconds
- Maximum Page Load Time: 27.95 Seconds
November:
- Average Page Load Time: 0.645 Seconds
- Maximum Page Load Time: 8.76 Seconds

That is a massive 72.35% decrease in page load times. Given that the page load times for our top 10 visited countries are all below 1 sec suggests that the performance has increased for our users and Scrolller is much more enjoyable now.

Average Favorites per User

One of the metrics that can estimate the user’s interest in scrolller content is the average number of favorites per user. This important metric will help us understand users’ engagement with the content. This will also help our content recommendation system to improve as it learns from our user’s favorite items. A couple of key takeaways from this information that will help us in improving content quality on Scrolller are as follows:

What genre of content our users are more interested in?
Which subreddits have the highest engagement?
Which subreddits/content is most viewed but never favorited/followed?

This graph represents the average number of favorited content per user on Scrolller through time. It shows a very slight increase in average likes per user. We believe this number can be significantly increased if we provide our users with quality content according to their interests.

We also observed that the number of people that are using this feature is not growing. It suggests that Scrolller needs to better communicate this feature to users. The below graph represents the total number of users using the favorite content feature on Scrolller.

Users Engagement With Collections

This important metric provided us with necessary insights on how people are discovering content on Scrolller. A cumulative number of users engaging with the collection is showing a very linear growth. There is alot of room for improvement in this regard. We are planning on changing the whole user-generated collection experience by providing users with the ability to sort, filter, and view collections according to their interests. The graph below shows an abnormality because of users trying to spoof the likes on their collections by creating fake user accounts.

Once we started to track our top 5 user-generated collections we found that the top 3 user collections had a significant increase in views from users. This suggests that the UI on the leaderboard needs significant improvement to highlight more user-generated collections. Currently, people are only viewing the top 3 highlighted collections more. This graph shows the cumulative page views for the top 5 collections over time.

Please let us know what are your thoughts on these metrics. If you can think of a user experience metric that might help us understand what areas need more focus and improvement, please let us know in the comments.

User Experience Issues - Resolved:

Users are not able to reset their password using forget password utility.
Make the whole row clickable when it is highlighted on the leaderboard.
Leaderboard podium to display collection name.
Unable to open a link directly from outside.

Roadmap for Growth for User Accounts

Recording User Experience Metrics (Testing)
Content Recommendation (Testing)
Unlocking Categories plan (Improvements)
Scrolller Extension and Enhancements (In Progress)
Scrolller APP (Back Log)
Pro-Metric Advertising (Blocked)

Revenue

Drop-in Ad Revenue

Drop-in ad revenue continues this week as the fix we did for this issue didn't work. Since this system was developed by one of the early developers of Scrolller, our development team started to explore more areas within our advertisement system to find out possible issues. This exploratory walkthrough of code revealed various areas of this advertisement system that were previously unknown to our team.

Exploration Results:

The ad distribution system is serving ads equally on scrolller.
The iFrame Ads from one of our partners were never displayed on our NSFW homepage, but it still managed to secure ~34Million ad views per month.
There was no method to track the ad clicks on the iFrame ads.
The analytics were not tracking any ad-views and clicks on image-type ads.

On further investigation, we found that image ads were getting displayed but they were not properly tracked. As soon we fixed the issue with the ad-views tracking, we saw a restoration of ad views up to a mark where it was before the drop.

This was purely an analytics problem, but this still does not explain why the drop in ad views caused our revenue to drop by 40% from our advertising partners. Our team is still investigating this. We are also reaching out to our advertising partners to see the traffic forwarded to them is the same as it was before the drop occurred.

Please let us know in the comments if you know about a better ad network that has good eCPM and works with NSFW sites.

Scrapper Updates

Scrolllers' goal is to be a go-to place for every content lover on the planet. In pursuit of this goal, our development team is working hard to make necessary updates to our scrapper. The drawback of saving tons of content is that users do not like to see the same content again and again. The content that was once the most engaging becomes the least interesting content over time. To deal with this problem we are making new updates to our scrapper.

Remove least engaging content from Scrolller.
Upload the most engaging content and fresh content on Scrolller.
Scrape and create User Collections from Reddit on Scrolller.

We found that our users search for popular user collections from Reddit on Scrolller and get disappointed when we do not have them. We are planning on bringing all user-generated from Reddit to Scrolller. This will allow us to provide our users with up-to-date content from their favorite content creators.

Claim Your Pre-Populated Collection (Upcoming feature)

Scrolller believes in giving back to the original content creators. The collections that we will scrape from Reddit, we will invite the original content creators to claim and manage their pre-populated collection on Scrolller. The revenue earned from displaying ads on those collections, a fair share will be distributed to the owners of that collection.

This will be a win-win situation for both content creators as it will help them grow their reach and earn extra money, while Scrolller will benefit from the traffic gain by displaying engaging content.

Roadmap for Growth in Revenue

Exclusive Features for Premium User (In Progress)
Monetization Optimisations (In Progress)
Scrapper Updates (Design Stage)
CDN for Premium Users (Investigation)
Multiple Payment Processors (Design Stage)

Social Traffic

0.7% → 0.8% of our overall traffic

Outreach Team Update

This week, our single-person-army outreach team decided to dedicate much less time on the Facebook front, as dedicating all energy to Twitter traffic, which caused Facebook traffic to keep dropping to almost zero this week. Last week, we had a 9% increase in traffic from this. Luckily, we keep experiencing an organic growth that seems to not stop, experiencing another 13% increase for this week.

Social Traffic Update:

Our overall traffic from social media has decayed a little for this week, this is because of losing traffic on the Facebook front & recovering part of that lost traffic with the Twitter increase we are still experiencing. This translates as a little decay.

Total Social Sessions 15,253→ 17,240 (13% increase)

FB & TW Sessions 4,073 → 4,418 (8.4% increase)

The team looks forward to the hire of one of the multiple social media managers that are close to being hired and joining the Scrolller team. So they can strengthen our Facebook front again.

NSFW Content

Last week, our outreach team tried to post some of the best-performing posts that were related to a specific kind of content that seemed to be liked a lot by users who engaged with it.

So? Was the team right?

We experienced an increase in traffic for last week from this, it seems this content brought faster impressions & more people interested in our website

Reddit Test Soon

Our team finally prepared an account with a good amount of karma to start making some promising Reddit tests and check if this platform might be a good outreach tool.

Thank you for being our fans and followers on social media.

Do let us know anywhere if you have strategies that have worked for you on social media or have any valuable feedback so we can learn from them. Looking forward to hearing from you!

Roadmap for Growth in Social Traffic

Hashtag experiment (Done)
Implementing Reddit (In Progress)
CTA Test (In Progress)
User Generated Collections: Create and share your favorites and follows (In Progress)

Team Highlights

Team Updates

Scrolller Team Highlights for the week!

Nick — Thanks to Nick, users will soon be able to download content from Scrolller easily.
Karol — Ad views might be going down but Karols' confidence is constantly going up. Determined to resolve any issues on Scolller and make it the best content platform.
Valentin — Creating new opportunities for Scroller to grow its user base.
Tim — Content recomendations are finally ready to be delivered to our users. Running final quality checks to ensure everything is up to the mark.
Matt — Finding the least enagaging data from Scrolller so it can be replaced with newer content.
Mannan — Brainstorming on new features, Testing the next release for Scrolller.
Chris — Working on creating the best remote hiring platform and finding the best talent for Scrolller.

Have any feedback for us? Don't hesitate to share it with us in the comments sections. We like hearing any feedback you have for us.

Road Map

You can share feedback with us about any of the new features below. Using this Airtable Form. Looking forward to your comments

This week

Content Recommendation System (Testing)
Exclusive Features for premium users (In Progress)
Monetization Update and Optimization (In Progress)
Enhancements to Auto Scroll Feature (In Progress)
Scrapper Updates (Design Stage)
CDN for Premium Users (Investigation)
New native advertisements (Done)
Categories page for SFW collections (Done)
User Generated Collections: Leaderboard**(Done)**

P.S. As a reminder, subscribe to our newsletter if you are yet to walk with us on this Building Scrolller exciting yet challenging journey.

Also: Sign Up To Help → https://airtable.com/shrrRkFqMSZBqF24Q us translate Scrolller to Russian.

To help us with Scrolller features testing, Go Here

Until next time, happy scrollling!

Building Scrolller