SFW collection page launching and final testing on faster hosting
Scrolller Weekly Update October 20th, 2021
Hello and Welcome to our weekly update. This week's main highlights are user experience metrics, new designs for the leaderboard, and an opportunity to earn a free premium subscription on Scrolller. Our weekly update is late this week because Mannan is sick with a high fever! Wishing him a quick recovery and good health.
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User Highlights
We want to thank our users for the valuable feedback that they provide us. From this week, we will show what feedback we get from our users and focus on associating that feedback with action that our users expect from us.
User Feedback
This week's user highlight goes to "Fox Emoji"” The user feedback is as follows:
"An option to sort, tag, or otherwise categorize favorites and follows. I favorite a lot of things as art references, but then I favorite animals I just think are cute, but then I favorite pictures I just really like. I want to be able to separate these into different lists I can look back at, without running into things I'm not looking for. It's just tedious going back through my favorites looking for a picture I want to show my friends when it's got so many other things I'm not looking for diluting the list."
Scrolller's Action
"Fox Emoji" We appreciate you taking some time out of your day to describe to us your pain point. Here at Scrolller, we hear you. We have added this feature to our roadmap. We will be introducing Tags, Categories, and options to filter and sort your favorites. We assure you that you will be able to see this feature on Scrolller soon.
If you would like to share any feature feedback and contributions, don't hesitate to let us know. We greatly appreciate your taking valuable time to offer us feedback and support on the journey towards building Scrolller.
Go Here to help us with Scrolller Features testing.
User Experience
284202 → 288856
User Accounts Growth
SFW Categories
The safe for work (SFW) categories page is now ready to be launched. Our users will now be able to navigate to SFW categories from the sidebar quickly. Users can easily switch between SFW and NSFW categories using the NSFW toggle on the bottom of the page. If you see any errors while using this page, please reach out to us. Our development team will fix it on a priority basis.
Scrolller Games & Chance to win Free Premium:
Scrolller has partnered with Coffeebreakgames to provide our users with an excellent opportunity to play mini trivia games and earn a free premium subscription. We are happy to announce this week’s winner, who won a free 1-month premium subscription on Scrolller.
Congratulations, "Sunday" enjoy your free month of Scrolller premium.
Please let us know in the comments what you think about how we can increase the user account creation rate on Scrolller.
User Experience
User Experience Metrics
The best way to measure success is to define what it means and what does success look like, and then assess your progress against these goals. To provide our users with the ultimate user experience, we have started to gather user experience metrics. Progress can only be measured if we compare it against some base values. So, we are benchmarking and evaluating where we stand currently on the user experience metrics that we have identified. Once we have the base values, we will start working on improving them. This will give us a clear idea about our progress and if our effort is in the right direction. Some of the metrics that we are focusing on right now are as follows:
Average time to first like
Average time to first follow
Average Content load time
Most viewed pages
Average number of errors on page
Volume of new content added to Scrolller each day
Average time for a user to create an account
Average time for users to subscribe to premium
User Experience Feedback
The best way to identify user experience issues is to get feedback from users. Scrolller gets a lot of valuable feedback from its end users that helps us determine how we can improve certain features of Scrolller. The best thing about Scrolller users is they inform us about the issue and give us valuable suggestions on how we can improve on that.
A couple of user experience issues and suggestions we got this week are as follows:
Login Button on Adblocker popup
It would be nice to have a direct link to log in to the popup if you already have a premium account. Currently, you can either book a premium account directly or select "disable adblocker."
Menu bar update and Quick Access buttons
It would be nice if you could narrow down the period in a subreddit when sorting "top" as in Reddit itself - top of today / this week / this month / this year / all times.
Video Filter Based on Sound
If you are filtering for videos in a subreddit, it would be nice if you could possibly select directly that you only want to see videos with sound.
Content Recommendation
It would be nice to have a way to further narrow down the suggestions on the search page. For example, it would be nice if you could hide banned subreddits directly.
Scrolller is working on providing our users with the ultimate user experience. We are already prioritizing these issues/enhancements requested by our users to improve the user experience. If you have any issue that might be bothering you in your scrollling experience, please report it to us, and our development team will fix it on a priority basis.
User Experience Issues - In Progress:
Pro-Metric Ads getting displayed to Premium Users.
Prevent users from accessing the subreddits with <10 posts.
Roadmap for Growth for User Accounts
SFW Categories (Testing)
Content Recommendation (In Progress)
Pro-Metric Advertising (In Progress)
Unlocking Categories plan (Design Phase)
Scrolller APP (Back Log)
Scrolller Extension and Enhancements (Blocked)
Revenue
Progress on Faster Hosting for Premium Users
We are currently testing how our new hosting server with SSDs and increased CPUs will help improve our average content load time. This metric affects the end-user experience and is one of the root causes of broken columns. This test will be concluded by Monday, and we should be able to turn on the new host for all of our users.
Roadmap for Growth in Revenue
Faster Hosting for Premium Users (Testing)
Multiple Payment Processors (Design Stage)
Bitcoin
Paypal
High-Risk Payment Processor
Exclusive Features for Premium User (Design Stage)
Social Traffic
Social Media Update
Our team is now changing the focus on increasing the traffic coming to the Scrolller website from Twitter & other methods, as this represents 11% of it. As we see it, an increase in this front is highly possible. Luckily, our Facebook Page keeps experiencing spikes in our amount of fans & traffic, picking up a much more stable growth.
Social Traffic Update:
Our overall traffic from social media channels to the website dropped a little this week. This is because we are at the tail end of a viral post that our social media team got a traffic spike last week. It would be great to have continued, but viral posts don't bring traffic for very long.
Total Social Sessions 12,322 → 11,728
FB, TW & IG Sessions 5,014 → 4,230 (15.6% decrease)
Right now, our team is aiming to reach a stable traffic source coming from all social channels, and they are a step closer every week.
Track Traffic Spikes to Inform Strategy
The team noticed a spike in social media traffic and identified where it was coming from based on google analytics. The spike was mostly caused by a post to a subreddit that linked to the scrolller version of that subreddit.
Spending the time to view your data and identify where traffic is coming from can inform the social media strategy to best drive traffic to Scrolller. Reddit is not one of the sources that we have decided to focus on yet, but it is promising that a single post to a single subreddit would cause such a significant jump in traffic.
Hashtags Test
The hashtags test is now done.
For the past two weeks, our social media team has been testing the efficiency of various hashtags on social media: their usage, quantity, and popularity. Slight changes to the number of hashtags and their popularity lead to promising insights.
Their research gave the following results:
Optimal hashtag usage varies on each platform.
The same number of hashtags lead to different results on each platform.
Specific hashtags resulted in increased impressions and engagement from users.
Specific hashtags are proving to drive more traffic to Scrolller successfully.
CTA Test
Our social media team is now starting to run tests on different Call-To-Actions to enter our website with the objective of generating engagement and traffic with the users we reach with posts.
So far, they found out that:
Generic CTA's bores users.
Slight changes can give a higher conversion rate.
It's important to transmit our website haves something exclusive.
Generate feelings with content and CTA combined means engagement.
Communicating an impression of value to users is vital. If not, why would someone click on a link?
Follow us not to miss anything: 🔘 Instagram 🔘 Facebook 🔘 Twitter
Thank you for being our fans and followers on social media.
Please let us know if you have strategies that have worked for you on social media or have any valuable feedback to learn from them—looking forward to hearing from you!
[CTA]
Roadmap for Growth in Social Traffic
Hashtag experiment (Done)
CTA Test (In Progress)
User Generated Collections: Create and share your favorites and follows (In Progress)
Team Highlights
Team Updates
Scrolller Team Highlights for the week!
Nick — Working on back log issue tickets
Mannan — Working with developers to solve blockers, currently sick
Karol — Testing new hosting server and transferring data across hosts to maximize performance
Valentin — Hash tag experimentation, social media traffic analysis, Flo Hiring social media channels
Tim — Working with Nitesh to improve dockerization of recommendation system
Matt — System performance analysis & metrics
Chris — Investor outreach, team feedback sessions, hiring
Have any feedback for us? Don't hesitate to share it with us in the comments sections. We like hearing any feedback you have for us.
Road Map
You can share feedback with us about any of the new features below. Using this Airtable Form. Looking forward to your comments
This week
User Generated Collections: Leaderboard**(In Progress)**
Content Recommendation System (In Progress)
Faster Hosting for Premium Users (Testing)
Categories page for SFW collections (Done)
Exclusive Features for premium users (Back Log)
New native advertisements (Back Log)
Monetization Update and Optimization (Back Log)
Enhancements to Auto Scroll Feature (Blocked)
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Until next time, happy scrollling!