UI/UX designer position open, New User Experience Focused Metrics, and more
Scrolller Weekly Update July 12th, 2021:
Hello and Welcome to our weekly update. If you are new to the newsletter, subscribe to keep up with our journey building a 100 million MAU web app.
The Scrolller team is looking for a UI/UX designer to join our team on a part-time basis. Our ideal candidate will have experience designing and visualizing features using Figma, working on a customer website, be self-directed, and is a good communicator. If you or anyone you know might be interested in this position please reach out via contact@scrolller.com
User Experience
216794 → 224569
New User Experience Metrics
During the last week, our team got together and discussed our new user experience-focused metrics. After a couple of revisions, we have agreed on a set of metrics we believe will focus us on building in a direction that will make scrolller a better experience for new users. For the purpose of this newsletter, we will still keep an eye out on the total number of accounts, but when the team is deciding what features we need to tackle we will focus on the four metrics below (All focused on the new user segment).
Avg. Session Duration
Current: 6 min 51 sec
Goal: 8 min
Avg. time to Account Creation
Avg. Time to First Like
Avg. Time to First Follow
Right now, we have an accurate measurement for the new user average session duration, but we don't have good numbers for the other metrics yet. Working on it this week with our new analytics solution Matomo. Google Analytics is many websites’ preferred solution; however, at scrolller's scale, we were getting close to GA's usage limits. Not prepared to pay for Google Analytics 360 we moving to an open-source solution that gives us more control over our user data and doesn't cost an arm and a leg.
Categories Feature Update + Unlock
We are currently blocked from launching the new updates to categories because the lead developer for this feature has disappeared. This isn’t the first time we are dealing An inactive developer is a challenge many projects deal with and it can seriously slow down development if your team is not adapted to it.
Our team is dealing with it by engaging in more pair programming and focusing the whole dev team on single features. Ideally when working like this, even if a developer goes missing the work can still continue.
Pro-Metric Ads
After starting this a few weeks ago we have some results to share for our pro-metric advertisements. The friendly competition between our two hired video producers is complete, and we think that the results are amazing. The goal of the pro-metric ads is to educate and push users towards using our different features.
Our last attempt working with a video producer gave us 0 videos, this time we were able to get 4 well-produced videos we can use. You can expect to start seeing these show up during this week.
Road Map for Growth in User Accounts:
Pro-Metric Advertising (In Progress)
Content Recommendation (In Progress)
Categories Feature Update + Unlock (Blocked)
Scrolller APP (Back Log)
Revenue
Premium Pop-up + Payments System + Admin Panel Delay
All of these features above are being held up because we haven't launched our new backend server. It is the same blocker delaying the launch of SFW categories and is caused by our missing developer. This will be sorted today or tomorrow, but we won’t move forward until we complete all blocked tasks.
Our premium monthly revenue is flat this month because we canceled a few subscriptions that were still active and attached to deleted accounts. A holdover from our previous payments system that was not well built and caused quite a few duplicate charges.
Road Map for Growth in Revenue:
Refactored and improved payment system (Completed)
All user direct premium pop-up (Completed)
Ad Network Mediation System (In-Progress)
Social Traffic
0.6 → 0.6
Social update
Our hashtags have started to generate an organic audience as most of the views we are getting this week are coming from hashtags. On our most popular image this week we generated 761 impressions out of which 714 were from hashtags and 95% of those accounts were not following scrolller.
Automation Failure Part 2
This week our Instagram account was banned for 48 hours. This stopped our comment and following automation, but our scheduled posts worked like charm. New content was posted in those 48 hours and we have good engagement from people liking and commenting on what was shared.
We hoped that last week's script changes, which involved reducing the number of server calls and unfollowing fewer people, were going to solve the banning issue. Our new theory is that we are getting banned because of the comment automation process. Complicating the situation our comment automation seems to power the majority of our follows. When we turned this feature off we went from 10 new follows a day to 2 new follows. If we want to continue to benefit we will need to come up with a solution to drive follows and reduce the risk of automation bans.
User Generated Collections
Our goal was to share the new designs for user-generated collections, but our designer did not deliver on time and had poor communication. After speaking with the team we decided to let him go and find a more appropriate designer. New designs will come out next week for your comment.
Road Map for Growth in Social Traffic:
User Generated Collections: Create and share your favorites and follows (In Progress)
Facebook Automation (Back Log)
Twitter Automation (Back Log)
Road Map
This week
Payment System (Blocked)
Improve quality and user experience of pro-metric advertisements (In Progress)
Categories page for SFW collections + Unlock (Blocked)
All user direct premium pop-up (In Progress)
New native advertisements (In Progress)
Menu bar update and Quick Access buttons (In Progress)
Content Recommendation (In Progress)
User Generated Collections: Create and share (In Progress)
Email Verification (Blocked)
Monetization Update and Optimization (Blocked)
Enhancements to Auto Scroll Feature (Blocked)